Title Too Long
Your product title exceeds 150 characters — Google's hard limit. Anything beyond 150 characters is stripped entirely, which means key product attributes (size, color, variant, brand) at the end of a long title will vanish from your listing. Even within the limit, Google only shows the first 70 characters in most ad placements, so the structure of your title matters as much as the length.
Title too long [title]Impact: Google accepts titles up to 150 characters but truncates them in ads at 70 characters. A title over 150 characters will be truncated automatically, which may cut off critical product identifiers. This is a Warning (not Error), but the performance impact from poor title formatting can be as damaging as a full disapproval.
Root Causes
- 1A feed automation rule or template is concatenating multiple fields (title + brand + SKU + category + description excerpt) into the title column, creating titles of 200+ characters.
- 2Product names were imported from a supplier data sheet with full model descriptions included in the name field.
- 3For apparel: the title includes the full product name, all color variants, all size variants, and the material — all in one title, far exceeding reasonable length.
- 4A custom feed template appends static text like ' — Buy Now | Free Shipping | Best Price Guaranteed' to every product title, adding 50+ extra characters.
- 5Multi-language or international feeds concatenate translated terms without length checks.
Fix by Platform
- 1In Shopify Admin → Products, click the affected product and check the 'Title' field. Keep it under 70 characters for optimal ad display, under 150 characters hard max.
- 2Google Shopping title best practice for Shopify: [Brand] + [Product Name] + [Key Attribute] + [Variant]. Example: 'Nike Air Max 270 Running Shoes Black Size 10' (52 characters).
- 3If you use a feed app (Simprosys, AdNabu): go to the feed template → Title field → check for any appended text or concatenation rules and trim them.
- 4For apparel: the most important attributes are brand, color, gender, and size — in that order. Avoid material and model number unless they're commonly searched.
- 5Bulk fix: export your products CSV, add a formula in a new column to truncate titles to 70 characters and rebuild them with proper priority order, re-import.
{% comment %} Optimal Shopify title for Shopping feed {% endcomment %}
{% capture shopping_title %}{{ product.vendor }} {{ product.title }}{% endcapture %}
{% if shopping_title.size > 70 %}{{ shopping_title | truncate: 70 }}{% else %}{{ shopping_title }}{% endif %}When This Doesn't Apply
Check your store now
Free compliance scan — 47 rules checked in minutes.
Frequently Asked Questions
What's the ideal title structure for Google Shopping?+
Google's own guidance and merchant testing consistently shows this structure works best: [Brand] + [Product Type] + [Key Differentiator (color/size/material)] + [Model/SKU if commonly searched]. Put the most important keywords first — the first 70 characters are what shoppers see before the title is cut off. For apparel: Brand + Gender + Product Type + Color + Size.
My product name on my website is 200 characters for SEO. Can I have a different title in my feed?+
Yes. This is exactly what feed title override settings are for. Most feed management apps (Simprosys, CTX Feed, AdNabu, DataFeedWatch) let you define a title template for your Google Shopping feed that's separate from your store's product name. Your site SEO and your Shopping feed title can be different.
Will Google automatically truncate my long title to 150 characters?+
Yes — but the truncation happens at 150 characters wherever the character break falls, not at a word boundary. You could end up with 'Nike Air Max 270 Running Shoe - Men's Premium Athletic Footwear for Marath' as your title. Always truncate at a logical word boundary yourself.
Does title length affect my Shopping ad rank?+
Indirectly. Title structure affects query relevance matching — a well-structured title with the right keywords in the first 70 characters will match more relevant queries. A 150-character title stuffed with keywords is not better than a crisp 60-character title that nails the product identity.