Glossary

Buy on Google explained — its history, current status in 2026, and the alternatives available for merchants wanting native Google checkout.

Google Content API for Shopping explained. What it does, who needs it, and how it connects to Merchant Center for automated product management.

GMC cool-down periods explained. What triggers them, how long they last, and what you can do while waiting for your next review opportunity.

CSS (Comparison Shopping Service) partners in Google Shopping explained. How they work, benefits, costs, and whether you should use one.

How Google Merchant Center free listings work. Eligibility requirements, where they appear, and how to optimize your products for free Shopping traffic.

GTIN (Global Trade Item Number) in Google Merchant Center explained. When it's required, where to find it, and what to do without one.

Local Inventory Ads explained. How they work, requirements, setup process, and how they connect to Google Merchant Center for brick-and-mortar stores.

Google Merchant Center Next explained. What changed from classic, new features, and how to navigate the updated interface.

Misrepresentation in Google Merchant Center explained. What it means, why accounts get suspended for it, and how to fix it.

Performance Max campaigns explained. How they work, when to use them, and how they connect to Google Merchant Center and Shopping ads.

Google's product data specification explained. Required and optional fields, formatting rules, and how to ensure your feed meets all requirements.

Product feeds for Google Shopping explained. What they contain, how they work, and how to optimize yours for better visibility and approval.

Product Studio in Google Merchant Center explained. AI-powered image editing, background removal, and product image generation — how to use it.

How to use the Request Review button in Google Merchant Center. When it appears, what happens after clicking, and how many times you can use it.

Google Shopping ads explained. How they work, what they cost, how to set them up, and the connection to Google Merchant Center.

Supplemental feeds in Google Merchant Center explained. When to use them, how to set them up, and common use cases for overriding primary feed data.