GMC Rejected for Missing Shipping Policy — Requirements and Fix
Google requires a clear shipping policy that tells customers about delivery times, costs, and available shipping methods. Missing or vague shipping information triggers rejections.
Why This Happens
Your store doesn't have a shipping policy page or the information is buried in other pages
Shipping costs or delivery times on your website don't match your GMC shipping settings
Your shipping policy lacks specific details like delivery timeframes or available regions
What Google Requires
A dedicated shipping policy page or clearly labeled shipping section
Shipping costs for each available method
Estimated delivery timeframes
Available shipping regions/countries
Shipping policy must match GMC shipping settings exactly
Common Mistakes
Not having a dedicated shipping policy page (only mentioning shipping at checkout)
Shipping costs on the website differ from GMC shipping settings
Missing delivery time estimates
Not specifying which countries or regions you ship to
Offering free shipping on the website but having different settings in GMC
How to Fix This
Create a dedicated shipping policy page on your website
List all available shipping methods with their costs
Add estimated delivery timeframes for each shipping method
Specify which countries and regions you ship to
Link the shipping policy in your website footer
Update your GMC shipping settings to match your website exactly
Frequently Asked Questions
Can I combine shipping and return policies on one page?+
While possible, separate pages are recommended. Google's crawlers more easily identify dedicated pages. If combined, use clear headings to separate sections.
Do I need to list exact shipping costs?+
You should list costs or cost ranges for each shipping method. If costs vary by location, provide a general range or calculator. Transparency is key.
What if I offer free shipping?+
State this clearly on your shipping policy page and ensure your GMC shipping settings also reflect free shipping. The two must match.
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