What Business Information Does Google Merchant Center Require — Complete Guide
Google requires accurate, verifiable business information displayed prominently on your website and matching your GMC account. Incomplete or inconsistent business details are a leading cause of account rejections and misrepresentation suspensions.
Why This Happens
Your website is missing required business details like a physical address or business name
Business information on your website doesn't match what's in your GMC account
Your business details are hidden behind logins, in images, or in hard-to-find locations
Google couldn't verify your business identity through the information provided
What Google Requires
Legal business name displayed on your website and matching your GMC account
Physical street address (not a PO box) visible on your website
Business email using your domain (e.g., support@yourstore.com)
Phone number or secondary contact method
Business information must be consistent across your website, GMC, and Google Business Profile
Common Mistakes
Business name in GMC doesn't match the name displayed on the website
Using a residential address but displaying it inconsistently across platforms
Business email is a free provider (gmail, outlook) rather than your domain
Physical address is only shown as an image (not crawlable text)
Different phone numbers listed on the website vs. GMC account
How to Fix This
Verify your legal business name and ensure it's displayed consistently on your website header or footer
Add your physical street address to your contact page and footer (as text, not an image)
Set up a professional email address using your domain name
Add a phone number to your contact page (Google Voice or VoIP numbers are acceptable)
Ensure your GMC account business info exactly matches your website
If you have a Google Business Profile, ensure all information is consistent there too
Frequently Asked Questions
Can I use a home address for my GMC business?+
Yes. If you run your business from home, your home address is acceptable. The key requirement is that it must be a real physical address, not a PO box or virtual office.
Do I need a business phone number?+
A phone number is strongly recommended and helps with approval. Google Voice, VoIP, or mobile numbers are all acceptable. It must be a working number where customers can reach you.
What if my business name changed?+
Update your business name everywhere simultaneously: website, GMC account, Google Business Profile, and domain registration if applicable. Inconsistencies can trigger a misrepresentation review.
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